“We began to work on our packaging, and we realized that we needed to make something that wasn’t about getting poured, but which could be consumed just how bottle water was,” Swanson reported. “We built an ergonomic package that buyers would desire to consume out of, and released in 2016.” https://gabletopcartons.school.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/